MORROW / FORMGarment development / demo

DEMO — fictional range. Local brief only, NOT SENT. No personal data is collected or transmitted.

APPAREL / FICTIONAL RANGE

Scaling a pattern is not grading a fit.

MORROW / FORM is a fictional apparel-development range covering tee bodies, set-in sleeves and plackets. The site is organised around the fit rather than the catalogue: a garment is graded across a run rather than scaled, and every decision is settled before the order.

A tee body, a set-in sleeve, a placket and a hem band with a woven label on a benchtop.
Original 3D render · fictional appearance concept

Three parts, three ways a garment goes wrong.

Each part fails somewhere a measurement does not describe, and each failure is decided before the order.

What a chest measurement cannot decide.

Four things that belong to the pattern rather than to the label.

The grading
Because chest, shoulder and sleeve grade on different steps
The balance
Because two bodies of identical chest hang differently
The cap ease
Because a sleeve eased wrong gathers or pulls, and neither shows flat
The shrinkage
Because a garment changes after its first wash, and that is the one screened