FICTIONAL B2B DESIGN STUDY / NO SUPPLIER OFFERVOLUME 01 · 2026

PRODUCT DEVELOPMENT / TRAVEL GOODS

Built for the
in-between.

Between a plan and a prototype.
Between what you pack and how you move.

Explore the travel system
Original AI concept family of navy rolling luggage, taupe travel pack and navy holdallTHREE PRODUCT STUDIES
ONE DEVELOPMENT LANGUAGE
01 / OUTER BODY02 / INTERNAL ORDER03 / THE WAY IT CARRIESAI CONCEPT PHOTOGRAPHY

A RANGE WITH INTENT

Every format has a job.

Compare the access, organisation and carry choices before writing the first sample brief.

Original AI concept: Transit Shell
WP-S01Rolling case

Transit Shell

A compact rolling-case study for a coordinated travel range.

Original AI concept: Transfer Pack
WP-P02Clamshell pack

Transfer Pack

A structured travel-pack study with a suitcase-style opening.

Original AI concept: Holdall System
WP-H03Soft holdall

Holdall System

An open-bay holdall study for adaptable collection planning.

Open travel pack with loose organiser modules on a navy development table
Original AI concept photograph. Illustrative materials and construction.

THINK FROM THE INSIDE OUT

The unseen parts
shape the journey.

A different opening changes how a bag is packed. A different attachment changes how a part can be reviewed. Make those dependencies visible before a sample becomes a commitment.

Open the layer atlasPlan the packing envelope

FROM DIRECTION TO DISCUSSION

A shorter path to a clearer brief.

01

Choose an occasion

Start with access moments, typical contents and how the user moves. A product category alone is not a use case.

02

Identify the dependency

Link an outer finish to a seam, organiser or hardware interface. Keep visual preference separate from verified performance.

03

Ask for evidence

Write what the sample should demonstrate and what remains unresolved. Approve a physical outcome against agreed criteria.

YOUR NEXT DEVELOPMENT CONVERSATION

Turn a decision into a sample question.

Build a local brief with the product, layer and material direction you want to discuss.

Build a sample brief