Product
Mailing bag
The seal, because a lifted corner is a loose parcel
Open the product →DEMO — fictional range. Local brief only, NOT SENT. No personal data is collected or transmitted.
PROTECTIVE PACKAGING / FICTIONAL RANGE
The pack is judged at the packing station.
BOARDLINE is a fictional protective packaging range covering padded mailers, void-fill dispensers and machine stretch film. The site is organised around the operator rather than the material: a pack that is awkward to use is abandoned, and the saving it was bought for never arrives.
Three products, three ways the saving is lost.
Each product in this range fails at the point of use rather than at the point of arrival, and each failure is a decision made before the order.
Product
Void-fill dispenser
The tear edge, because a jamming dispenser is abandoned
Open the product →Product
Pallet wrap
The stretch, because thickness does not hold a load
Open the product →What a price list cannot decide.
Four things that belong to the packing station rather than to the material.
- Time per parcel
- Because a pack that takes ten seconds longer is a pack that is not used in peak
- Bench space
- Because equipment that does not fit on the bench ends up on the floor
- What the operator grabs
- Because the pack within reach is the pack that gets used
- Cost per parcel
- Which is not the price per roll, and is the number that actually changes