SEAMLINEFashion / demo

DEMO — fictional range. Local brief only, NOT SENT. No personal data is collected or transmitted.

RANGE

Three items, and what settles each one.

The range covers folded knits, hangers and woven labels. Each page carries the feature that decides whether it works and the questions worth settling before an order.

Original 3D render of a folded knit.

Item

Folded knit

A folded fine-gauge knit, presented as it arrives from the factory. The fold is the specification: it is how the garment is measured, packed and re-folded in a shop.

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Original 3D render of a hanger.

Item

Hanger

A wooden hanger with a metal hook and a trouser bar. It is the point at which the garment is presented, and it is bought separately from the garment.

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Original 3D render of a woven label.

Item

Woven label

A woven centre-back label with a stitched border. It is a legal document as well as a brand mark, because the fibre content and the care symbols are on it.

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How the range is organised.

By what has to be agreed before production rather than by what the item is. A knit needs a grade, a hanger needs an angle, a label needs a regulation.

Garments
Decided by the size grade and the shrinkage that follows it
Hangers
Decided by the shoulder angle, because that holds the garment
Labels
Decided by regulation, because the content is not a design choice
Packaging
Decided by the fold, because the shelf has a size