DEMO — fictional range. Local brief only, NOT SENT. No personal data is collected or transmitted.
GUIDE
The order the questions are worth asking in.
This is the sequence a garment range follows when it goes well, and the point at which each step becomes expensive to revisit.
- 1 · Who it is for
- The market and the body the grade is built from
- 2 · The grade
- The chart and the tolerance, before anything is cut
- 3 · The fibre
- With percentages, because they go on the label
- 4 · The finish
- Because it moves the measurements after cutting
- 5 · The shrinkage
- Measured at the stated wash, then built into the grade
- 6 · The care
- Tested, and written as symbols the market requires
- 7 · The label
- Woven, because it has to survive the washing it describes
- 8 · The packing
- Fold, bag and carton, because the shelf has a size
Why the order matters.
Each step constrains the next. Choosing a finish before the grade is choosing a shrinkage for a garment nobody has measured, and writing a care label before the tests is writing a claim rather than a record.
Where ranges usually go wrong.
Step two, scaled from a sample, and step five, assumed. Both are cheap to do properly and expensive to discover after a season has shipped.