Item
Folded knit
A folded fine-gauge knit, presented as it arrives from the factory. The fold is the specification: it is how the garment is measured, packed and re-folded in a shop.
Open the item →DEMO — fictional range. Local brief only, NOT SENT. No personal data is collected or transmitted.
FASHION / FICTIONAL RANGE
A garment is bought on appearance and returned on fit.
SEAMLINE is a fictional fashion range covering folded knits, hangers and woven labels. The site is organised around sizing and care rather than the look: a size grade is a measurement decision made before anything is cut, and the care label is a legal document in most markets.
Three items, and what each one is decided by.
Each item in this range is settled by something other than how it looks: a size grade, a shoulder angle or a regulation.
Item
Hanger
A wooden hanger with a metal hook and a trouser bar. It is the point at which the garment is presented, and it is bought separately from the garment.
Open the item →Item
Woven label
A woven centre-back label with a stitched border. It is a legal document as well as a brand mark, because the fibre content and the care symbols are on it.
Open the item →What a lookbook cannot decide.
Four things that belong to the grade, the mill or the market rather than to the design.
- The size grade
- The measurements each size is cut to, and the tolerance around them
- The shrinkage
- What the garment does after the first wash, which changes the grade
- The care label
- Fibre content and symbols, which are regulated rather than chosen
- The fold
- Because a stack of garments has to be the same size on a shelf
Why the grade comes first.
Because it is decided before anything is cut, and changing it later means re-cutting every size. A grade that is wrong for a market is not a sewing problem and cannot be fixed at the machine.
What this site cannot tell you.
Whether a garment will fit a particular body. That is established by trying it, and by a grade that was built from real measurements rather than scaled from one.