Item
Acetate frame
A milled and polished acetate front with a keyhole bridge. The material is the fitting: acetate can be heated and adjusted to a face, which metal cannot.
Open the item →OCULINEEyewear / demo
DEMO — fictional range. Local brief only, NOT SENT. No personal data is collected or transmitted.
EYEWEAR / FICTIONAL RANGE
OCULINE is a fictional eyewear range covering acetate frames, metal frames and hard cases. The site is organised around fit and the lens rather than the frame's appearance: a frame that does not fit is returned however good it looks, and in most markets the lens is a regulated article rather than an accessory.

Each item in this range is settled by something other than how it looks: a measurement, a material property or a regulation.
Item
A milled and polished acetate front with a keyhole bridge. The material is the fitting: acetate can be heated and adjusted to a face, which metal cannot.
Open the item →Item
A thin wire front with adjustable nose pads and a sprung hinge. Metal is stronger per gram and does not take a bend to the face.
Open the item →Item
A clamshell case with a lined interior and a hinge that holds. It is judged by whether the frame survives being carried, not by how it looks on a shelf.
Open the item →Four things that belong to the wearer, the market or the workshop rather than to the product.
Because it is the reason frames are returned. A frame that is comfortable and suits the face is kept; one that slips, pinches or sits too low is returned regardless of the material or the price.
Whether a frame will suit a particular face. That is established by trying it, and by a dispenser measuring the three dimensions that matter.