Product
Shoe last
The fit, because every panel is cut against it
Open the product →DEMO — fictional range. Local brief only, NOT SENT. No personal data is collected or transmitted.
FOOTWEAR / FICTIONAL RANGE
A size designation is not a measurement.
LASTWAY is a fictional footwear-component range covering shoe lasts, sole stacks and upper panels. The site is organised around the fit rather than the catalogue: three parts can share a size designation and fit nothing alike, and every one of them is decided before the order.
Three parts, three ways a shoe goes wrong.
Each part fails somewhere a size designation does not describe, and each failure is decided before the order.
Product
Sole stack
The drop and the bond, because those are what fail
Open the product →Product
Upper panel
The pairing, because a shoe sits straight or it does not
Open the product →What a size designation cannot decide.
Four things that belong to the last rather than to the number on the box.
- The fit
- Because length and girth can match and the instep still differ
- The drop
- Because the difference between heel and forefoot decides the loading
- The pairing
- Because a panel pair that closes asymmetically tilts the shoe on the last
- The bond
- Because a stacked sole that has delaminated looks sound until it is loaded