DEMO — fictional range. Local brief only, NOT SENT. No personal data is collected or transmitted.
MATERIAL
Six materials, and what each one is chosen for.
Footwear materials are chosen for abrasion, flex and moisture, in that order. A material chosen for appearance alone is a material chosen for a photograph.
Illustrative material record
- Full-grain leather
- Uppers · breaks in over weeks and holds a shape
- Suede
- Panels and counters · soft, hides wear, and marks in sunlight
- EVA foam
- Midsoles · light and springy, and it compresses permanently
- Siped rubber
- Outsoles · abrasion resistance, and the sipping is what grips
- Brass eyelets
- Load-bearing points · resilient where plastic deforms under lacing
- Cotton twine
- Seams and labels · pliable, and it is the seam that fails where it rubs
Illustrative examples for a fictional range. Material selection depends on the activity, the climate and the size run, and is confirmed against a specification rather than a web page.
Why a material is chosen by what it survives.
Because abrasion, flex and moisture are what a shoe meets. A material chosen for how it photographs is chosen for a photograph, and the failure shows on the foot rather than on the page.
Why the eyelet grade is stated.
Because lacing is a repeated load at six points. A soft insert deforms under it and the lace then cuts the leather, which is why the eyelet is specified rather than left to the supplier.