OCULINEEyewear / demo

DEMO — fictional range. Local brief only, NOT SENT. No personal data is collected or transmitted.

FIT

Three numbers decide whether a frame suits a face.

A frame is described by four measurements and fits according to three of them. Most returns trace to one of the three being wrong for the wearer rather than to a defect.

The four questions worth asking.

They are asked before the frame is chosen, because each one rules frames in or out.

Lens width
Against the face width, which decides whether the frame is too narrow or too wide
Bridge
Against the nose, which decides whether it sits or slides
Temple length
Against the distance to the ear, which decides whether it pinches or falls forward
Face shape
Which decides whether the frame suits, and is the only one of the four that is not a measurement

Where each decision comes from

Illustrative comparison — fictional example values
MeasurementWhat it decidesWhat it costs to get wrong
Lens widthWhether the frame sits within the facePressure at the temples, or a frame that slides
BridgeWhere the weight is carriedA frame that leaves marks or slips down
Temple lengthWhether it reaches the ear and staysPinching behind the ear, or a frame that tips forward
Pantoscopic tiltThe angle of the front to the faceA lens that is centred wrongly for the wearer
The expensive mistake.

Choosing by appearance. The frame is bought for how it looks, then adjusted repeatedly to make it comfortable, and beyond a point the adjustment is compensating for the wrong size.

And the one that looks harmless.

Ignoring pantoscopic tilt. It is invisible in a photograph and it decides where the optical centre of the lens sits relative to the pupil.