FOCALINESport eyewear / demo

DEMO — fictional range. Local brief only, NOT SENT. No personal data is collected or transmitted.

RANGE

Three parts, and what each one has to survive outdoors.

The range covers rimless mounts, sport wraps and lens blanks. Each product page carries the feature that decides whether it survives the activity and the questions worth settling before an order.

Original 3D render of a rimless mount.

Product

Rimless mount

A rimless mount that holds two lens edges between a bridge and two end pieces. Nothing surrounds the lens, so the edge is the specification.

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Original 3D render of a sport wrap.

Product

Sport wrap

A single shield lens in a thick frame with straight temples. The wrap is the specification, because a lens that curves is a lens that fits a face differently.

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Original 3D render of a lens blank.

Product

Lens blank

A semi-finished blank with a finished front curve and an unfinished back. It is the raw material of a prescription, not a product in itself.

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How the range is organised.

By what carries the load rather than by what the frame looks like. A rimless frame is carried by the lens edge, a wrap by its temples, a blank by its own front curve.

Rimless frames
Decided by the lens edge, because nothing else protects it
Wrapped frames
Decided by the base curve, because it limits the prescription
Blanks
Decided by the front curve, because it is already in the lens
All frames
Decided by balance, because a front-heavy frame moves at speed