Product
Rimless mount
The lens edge, because nothing else protects it
Open the product →DEMO — fictional range. Local brief only, NOT SENT. No personal data is collected or transmitted.
SPORT EYEWEAR / FICTIONAL RANGE
The lens is the product, and the frame holds it.
FOCALINE is a fictional sport-eyewear range covering rimless mounts, wrapped shields and semi-finished lens blanks. The site is organised around the activity rather than the lookbook: a frame is decided by what carries the load, and the lens is what protects and what you look through.
Three parts, three ways a frame fails.
Each part in this range fails somewhere a photograph does not show, and each failure is decided before the order.
Product
Sport wrap
The base curve, because it limits the prescription
Open the product →Product
Lens blank
The front curve, because it is already in the lens
Open the product →What a lookbook cannot decide.
Four things that belong to the activity rather than to the appearance.
- The activity
- Because a frame for speed and a frame for protection are different products
- The grip
- Because a sport frame is held by pressure along the head, not by the ears
- The prescription
- Because a wrapped frame limits what can be cut into its base curve
- The balance
- Because a front-heavy frame moves at exactly the moment it is needed