FICTIONAL B2B DESIGN CONCEPTOriginal AI imagery / local-only briefs

MORROW WORKS / COLLECTION 01

For the spaces
they share.

Considered pet accessories.
A coherent collection for your next brand brief.

Meet the collectionREST / CARRY / GATHER
Burgundy daybed, lilac soft carrier and mauve station mat in a fictional interior product concept
01 — The shared home. Original AI concept; products and specifications are illustrative.
THREE OBJECTS.
ONE MATERIAL LANGUAGE.
01 NookDaybed02 FoldCarrier03 RippleStation mat

A COLLECTION, NOT A RANDOM ASSORTMENT

Different routines.
A common point of view.

Ribbed upholstery, woven shell, mesh, webbing and molded surface samples, original AI material concept
Original AI concept. Fictional product development study.

THE DEVELOPMENT LANGUAGE

Start with what
you can feel.

Ribbed upholstery, dense woven shell and a quiet molded surface. Each material has a different job; a coordinated palette makes them belong together.

Use these concepts to discuss hand feel, construction and the evidence a supplier should provide. An attractive image is never a substitute for a reviewed sample.

Explore the material library

A MORE USEFUL STARTING POINT

Build the set around the setting.

NEXT, MAKE IT SPECIFIC

A set that starts a better conversation.

Choose a scenario, material directions and size references. Turn the combination into a local planning brief with explicit review questions.

Compose a set