DEMO — fictional range. Local brief only, NOT SENT. No personal data is collected or transmitted.
BUYING
What a quotation needs in order to be a quotation.
Most sport-eyewear enquiries stall because the buyer has a look and no activity. This is the list worth completing before the first message.
- The activity
- Impact, spray, wind and speed, because each decides the frame
- The prescription
- And whether it can be cut into the base curve chosen
- The lens standard
- Which test, and for which use
- The coating
- And how the lens will be cleaned
- The grip
- Because a sport frame is held by pressure, not by the ears
- The environment
- Sweat and chlorides, because they decide the fixing grade
- The quantity and the split
- Across tints and frame sizes
- The market
- Because labelling and lens standards differ by country
Why the activity comes before the frame.
Because it decides the frame. A frame for a road ride and a frame for a climb are different products, and the difference is grip and coverage rather than appearance.
The most useful sentence in an enquiry.
"Prescription minus four, worn for three hours at a time, outside in the wet." It tells the supplier the base curve limit, the weight budget and the fixing grade, and it is the sentence most enquiries leave out.
Why written beats verbal.
The expensive conversations are the ones about what was agreed. A brief that exists only in a meeting leaves every disputed detail open.