Pack
Shipping case
A corrugated case with the flaps hinged open. It is judged by what arrives inside it, so the specification is the board grade rather than the print.
Open the pack →DEMO — fictional range. Local brief only, NOT SENT. No personal data is collected or transmitted.
RANGE
Three packs, and where each one fails.
The range covers corrugated shipping cases, moulded insert trays and rigid presentation boxes. Each page carries the feature that decides the journey and the questions worth settling before tooling.
Pack
Insert tray
A moulded pulp tray with three cavities, for holding parts apart. The cavities are the specification: they decide whether the contents touch in transit.
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Pack
Rigid box
A two-piece rigid box with an overlapping lid. It is the pack the customer keeps, so the specification is the wrap and the board rather than the strength.
Open the pack →How the range is organised.
By where the pack is in the journey rather than by what it is made of. A shipping case takes the load, an insert tray stops the movement, a rigid box is what the customer keeps.
- Transit packs
- Decided by board grade and stacking, because they take the load
- Insert packs
- Decided by cavity geometry, because they stop the movement
- Presentation packs
- Decided by board and wrap, because they are handled after arrival
- Combined packs
- Decided by how the layers fit, because a loose layer is a loose product