CARTONNAGEPackaging / demo

DEMO — fictional range. Local brief only, NOT SENT. No personal data is collected or transmitted.

MATERIAL

Six materials, and what each one is chosen for.

Packaging materials are chosen for strength per gram, then for how they print. A material chosen for its appearance alone is a material chosen for a photograph of an empty pack.

Six material samples: kraft board, pale kraft, dark kraft, grey board, moulded pulp and white board.
Original 3D render · fictional appearance concept

Illustrative material record

Single wall corrugated
Light parcels · inexpensive, prints well, limited stacking strength
Double wall corrugated
Shipping cases · takes stacking load, heavier and bulkier to store
Kraft liner
Unbleached outer · strong and printable, colour varies between batches
Grey board
Rigid boxes · stiff and dense, does not print, so it is wrapped
Moulded pulp
Insert trays · holds parts apart, nests for storage, low tooling cost
White board
Presentation packs · prints accurately, marks easily before wrapping

Illustrative examples for a fictional range. Material selection depends on the journey, the load and the print, and is confirmed against a specification rather than a web page.

Why strength per gram is the number.

Because packaging is bought by weight and by volume. A material that is stronger but heavier costs more to ship and takes more warehouse space, so the comparison is never strength alone.

What a board grade does not tell you.

How the finished case performs. The grade describes the board; the score lines, the dimensions and the fill decide the case.