DEMO — fictional range. Local brief only, NOT SENT. No personal data is collected or transmitted.
BUYING
What a quotation needs in order to be a quotation.
Most pet-goods enquiries stall because the buyer has a size and no animal. This is the list worth completing before the first message.
- The animal
- Weight and posture, because a bed rim leans or it does not
- The behaviour
- Leaning, scratching, pushing or chewing, because each chooses a material
- The wash
- Temperature, cycle, drying and how many cycles before the check
- The recovery
- What the part measures after those cycles
- The materials
- Grade and weight, with the certificate that travels
- The bowl
- Tip angle and foot adhesion, on a stated surface
- The quantity
- And the split across sizes and colours
- The market
- Because pet goods carry labelling rules that differ by country
Why the animal comes before the size.
Because a size is derived from an animal rather than from a floor. An enquiry that names a dimension but not a weight is an enquiry about a rim nobody has said has to hold.
The most useful sentence in an enquiry.
"Rim must hold after twenty cycles at forty degrees, line dried." It names the regime, the count and the recovery, and it is the sentence most enquiries leave out.
Why written beats verbal.
The expensive conversations are the ones about what was agreed. A brief that exists only in a meeting leaves every disputed detail open.