ORIGINAL FICTIONAL PACKAGING STUDIOCONCEPT EDITION / 001
DUSK / FORMPRIMARY PACKAGING · DESIGN STUDY

ARTWORK / 05

Give the artwork a real surface to belong to.

Do not turn the rectangular image boundary into a printable area. Ask for the relevant part drawing and proposed decoration process. Identify curves, seams, closure movement and other features that could affect the review, then request an actual decoration boundary from the responsible supplier.

Original AI concept supporting decoration planning
Original AI concept · appearance only · no physical sample represented

01 / DECORATION PLANNING

Begin with a confirmed part

Do not turn the rectangular image boundary into a printable area. Ask for the relevant part drawing and proposed decoration process. Identify curves, seams, closure movement and other features that could affect the review, then request an actual decoration boundary from the responsible supplier.

02 / DECORATION PLANNING

Build a small approval set

Keep the physical colour reference, artwork file revision and part revision together. Include the intended orientation of the assembled pack so that the label or mark is considered in context. The concept library contains no legal label artwork, ingredient copy or mandatory market statements.

03 / DECORATION PLANNING

Inspect the decorated sample

Agree how colour, registration, legibility and surface behaviour will be assessed. Ask whether rub, adhesion or contact exposure review is needed for the final use and who defines the criteria. An attractive render cannot establish the result or substitute for the physical sample.

04 / DECORATION PLANNING

Control later changes

A changed substrate, ink, coating or assembly may change the evidence needed. Keep a simple change record showing what moved, why it moved, who reviewed it and which sample represents the current direction. Do not reuse an old approval without checking its scope.

MAKE THE NEXT QUESTION VISIBLE

Carry this into
your sample brief.

Open the local atelier