Which product experience?
Describe texture, dispensing and intended routine. Keep the brief specific enough for a sample conversation.
Bring the reference, the intended use and the question you want the sample to answer.
BEAUTY OEM / CONCEPT DEVELOPMENT
Write the brief before choosing the bottle.
Use this workbook to make the sample conversation more specific. Select the relevant concept, define the review questions and keep the next brief focused.
Which ingredient preferences?
State preferences and exclusions for supplier review. A preference is not a confirmed final formula.
Bring the reference, the intended use and the question you want the sample to answer.
Which market and label?
Name the target market and agree the required documentation and label review with qualified partners.
Bring the reference, the intended use and the question you want the sample to answer.
Which sample scope?
Separate texture samples, pack samples and filled-pack studies. Each answers a different development question.
Bring the reference, the intended use and the question you want the sample to answer.
Give the review a written scope.
Formula documents
Request a proposed ingredient list and the documentation appropriate to the agreed development scope.
Pack specification
Review fill volume, component materials, closure and artwork areas as a complete pack.
Review plan
Agree which compatibility, stability and market documentation questions should be addressed by the supplier.
Choose a concept first